Award: CAMPAIGN CATEGORIES \ C24. Best Use of Influencer

Influencer marketing is an effective approach to gain immediate awareness of the event, but has challenges of its own, as consumers are getting fatigued to contents and true value of influencer marketing is difficult to measure. Besides, MGallery is a 3-month long event that needs to recruit event visitors and keep the momentum of the event at the same time.
Moreover, Influencer marketing is not just about paid influencers but also everyone who influences their circle of friends. Hence by leveraging event visitors’ influencing power on their own social media channel, extending the communication via innovative mechanism are the key to break through the barrier of physical event.