To boost awareness of the Grand Finals of the PVP community leagues in 2019, PVP assembled a regional network of gaming and esports personalities who would sustain fan engagement in the lead up to and during PVP Esports @ SGCC.
PVP engaged 18 top-tier influencers with a combined international following of 27 million. Cosplay queen Alodia and champion Dota 2 player Topson led the pack of shoutcasters, content creators and streamers.
In addition to content creation, PVP also purposefully included these influencers in the programming through panel discussions, audience engagement activities and meet-and-greets to create an exciting overall roster of activities and touchpoints for fans.
The event hit its all-time attendance high, attracting nearly 55,000 visitors. 96% of visitors polled said they would definitely attend another PVP Esports event in 2020 and in particular, “influencer meet & greets”, “cosplay” and “panel discussions” were amongst the top 5 activities they enjoyed.