Award: CAMPAIGN CATEGORIES \ C22. Best Sustainability Award

Kiehl’s has always been a brand that dedicates to the sustainability of earth. And as year 2019 was the 10th anniversary of Kiehl’s entering China market, they decided to celebrate it with an event that celebrates the love for earth (Kiehl’s Made Better). For this event, we designed a pure natural environment exhibition that dedicates to the 5 main values of Kiehl’s Made Better project to invoke aspirations of visitors to the love for our planet earth. In which, all the construction materials used are sustainable and re-usable; and all the plants used for the event have been donated to charity association (扬帆计划). In addition, within the event, we have associated with different environmental protection designer / photographer / association to present their views on how to “Made Better” for our planet earth.