Award: CAMPAIGN CATEGORIES \ C21. Best Sports Event

China Digital Entertainment Expo & Conference (ChinaJoy) is the largest gaming and digital entertainment expo. More than 300 leading game and digital entertainment companies, and over 5,000 devices and smart entertainment gadgets are prepared for attendees to experience. vivo, a China-based domestic smartphone maker, planned to make a debut of its new 5G smartphone 1Q00 and showcase how its product (featuring AI-technology) is the best choice for hardcore esports fans.
Top notch esports teams were invited to make appearances at the show to reflect the theme “Outsmart. Outplay.” To outshine other exhibitors, we proposed a virtual esports activation by inviting teams to challenge and outplay an AI-driven virtual esports team called Suprex, which was jointly developed by vivo, iQOO, Qualcomm, and Tencent. The vivo exhibit activation resulted in 14,849 on-ground engagements, vivo booth welcomed 130,000 visitors, which is over 35% of the total visitor count for the 4-day show.