Award: CAMPAIGN CATEGORIES \ C19. Best Retail / Mall Event

Nature’s Playground is a larger-than-life interactive beauty playground for Kiehl’s customers to engage with the brand and learn more about Kiehl’s naturally-derived ingredients, ethos and core products. The reimagined playground was filled with fun activities and treats. ‘Made Better Walkway’ was constructed out of recycled materials to highlight Kiehl’s ‘Recycle and Be Rewarded’ campaign. Customers lit up the ‘Tree of Life’ using power generated from cycling on stationary bicycles. ‘Ultra Hydration Room’ was an immersive experience in a darkened room of wall-to-wall digital projection of flowing water, filled with sounds of streaming water, and enveloped with mist from dry ice to offer the cooling effect. ‘PSLRC Orange Bus Slide’ was an old school bus + slide hybrid: the slide represented the effectiveness of the product in smoothening and reducing lines and wrinkles. ‘Calenduland’ was an oversized display of our iconic calendula products, flowers, and blooming petal powered tunnel.