Award: CAMPAIGN CATEGORIES \ C18. Best Public Event

Timeless Machine – Exhibition of the Porsche 911 Legends is a public event dedicated to the Porsche 911 Story, aiming at bringing the Porsche 911 closer to the public as a sports car & product design icon and building an emotional and aspirational connection between audience and the car.

At the occasion of the launch of the new Porsche 911, we created an exhibition which guided visitors through the heritage, design, lifestyle and racing victories of the legendary Porsche 911 and its previous seven generations.

The 10-day exhibition surpassed given targets by 223% with more than 18,000 on-site visits, 22 million online impressions and a total of 2,232 clippings were monitored, reaching an audience of 298.6 million+ people with the PR Value of 384.5 million RMB.