Award: CAMPAIGN CATEGORIES \ C14. Best Media Event

Audi is introducing Audi AI:ME, a visionary mobility concept for the megacities of the future at Auto Shanghai 2019. We created Audi 25th Hour: Urban Freedom, a story, experience and vision of the future urban living powered by the all-new concept car – AI:ME. The experience centred around the well-being of our media friends, returning them the hours on the road to experience the freedom to their urban living.

The campaign adopted the first ever use of robotics with a theatrical live performance for a car launch. In our approach, we decided to forgo the tradition of a technological showcase and instead, adopted an innovative and emotional storytelling approach, creating a theatrical piece that combined robotic with live performance to portray a vision of a future urban living made possible by the Audi AI:ME concept car.