Award: CAMPAIGN CATEGORIES \ C12. Best Launch

Vivo chose to partner with us for the launch of their latest phone, Vivo V15. As a first in the segment, Vivo had introduced a pop-up camera feature in the V15 Pro and the company wanted to use this feature extensively to entice people to buy the phone. Using this as a foundation for the campaign idea, our team crafted a pre-launch strategy that set the stage for the campaign and the final launch. From creating an exciting viral campaign on social media to using India’s first elevated LED, we created a memorable launch experience for the Vivo community and loyal fans.