ICICI Prudential hosted a R&R event for ICICI Bank (key bancassurance partners), that focused on goals. As their experiential agency, we suggested exploring life goals of the guests as a route to connect with their own business of life insurance.
Our audience consisted of people who had excelled in achieving the professional and financial goals it was time for them to achieve something much more valuable.
The normally reticent bankers were compelled to look within themselves, discover their emotional triggers, and identify the goals that motivate them. We suggested Amritsar, and the history of the city helped delegates retrace their own story and go back to where it all started for them.
All design to engagement activities were created to have guests unravel their motivations ,and to dwell deeper and create the concept of Life Goals.