In 2019, NU SKIN was looking to switch things up on their annual sales representative gathering. They had an ambition to go big and wished to change their annual meeting into an inspirational and impressive gala and awards ceremony.
We coined the slogan and call for action “You Revolution,” and envisioned a mega stadium event that would bring a, for the brand previously unseen, high number of guests together to participate in a highly impactful, high-energy spectacle.
From July 12 to July 14, NU SKIN LIVE took place at the Qizhong Sports Arena in Shanghai with the venue filled to capacity with guests attending this grand event.
The large venue was transformed into the “”NU SKIN UNIVERSE”” via a dazzling display of video mapping projections, mediarchitecture installations and a whirlwind of contents and performances, permitting 26,000 members of the NU SKIN community to experience a unique world.