Award: CAMPAIGN CATEGORIES \ C09. Best Game Changer

ICONIQ Motors, a Chinese EV startup wants to showcase its latest self-drive EV Muse at Shanghai Auto Show 2019.

To help ICONIQ compete against 300 EV brands, Freeman showed our adept usage of new media and social platforms with a smartly-designed VR art leak-out campaign to combat the traditional push advertising approach most brands use. Working with a leading Google Tilt Brush VR artist in China, we developed an online-to-offline activation in the form of a world-first VR art experiment, where we leaked out aspects of the artist visualisations of Muse and its technology on social media to drive conversations among our audiences, and attract them to visit ICONIQ booth to try the VR and our creative idea – “Step Into The Future of Mobility”.

Working with five carefully selected social influencers, we generate over 28 million text & video views, 12 million live video stream over the show period.