Award: CAMPAIGN CATEGORIES \ C09. Best Game Changer

Long admired for its beauty and performance, Porsche has captured the world’s imagination. Yet in the perception of most people, it remains a beautiful dream that only the upper echelons of society could obtain. With this is mind, Porsche Taiwan wanted to show that the brand is relatable to a broader audience.

With this objective, we created an entirely new format of brand engagement for performance cars in Taiwan. The “Sportscar Together Day”, combined various activities on and around a racetrack, engaging and entertaining for all ages. Close to 10,000 guests attended the event on Nov 16 & 17 to witness the launches of the 718 Spyder and 718 Cayman GT4, a track driving experience, 2 days of activities programs as a fun run with 2500 runners. The combination of entertainment and information was extremely well received and successfully widened the fan base of Porsche in Taiwan.