Award: CAMPAIGN CATEGORIES \ C08. Best Experiential Marketing

“WE DON’T JUST TRANSPORT PEOPLE, WE TRANSPORT THEIR SENSES”

The statement of Mr. Akio Toyoda, Former Chief Branding Officer & Master Driver of Lexus, making it obvious that Lexus’s philosophy of attentiveness to craft automotive luxury is not only aimed at delivering automotive perfection but also at offering an unsurpassed ownership experience to all its customers.

Based on the concept “The motion of senses”, with molecular gastronomy in the role of core factor, 360o mapping visual as indispensable factor, sound, lighting and performance as auxiliary elements and others, The 2019 Molecular Gastronomy, organized in JW Marriot Hotel Hanoi – the most luxurious hotel in Hanoi, only for very limited VVIP guests, was a unique five-sense journey where guests not only experienced the beauty of molecular gastronomy with all five human senses awoken and sublimated, but also had opportunity to experience more about Lexus brand values.