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Yahoo used to be the most popular media channel in Taiwan
However, recently many new media arise. Although Yahoo tries to combine the latest marketing trends and release new products every year, media agencies still don’t think of Yahoo as their first choice.
In 2019, when Yahoo released new products, how to attract the attention of media agencies and make them interested?

We created a Yahoo Lab Future Marketing Hub, transformed current marketing tool to become relics and hold a historical exhibition roadshow in different media agencies’ offices. Through these exhibitions, we sent the message to remind all media agencies: without Yahoo’s newest products, you are out of date!