Award: CAMPAIGN CATEGORIES \ C02. Best Brand Experience - B2B

For Xerocon Brisbane 2019 Xero’s objectives were to create opportunities for networking, inspiration and education in a fun, consumer-focused environment, all underpinned by their Communities of Purpose framework.

Highlights included a Communities Zone complete with five interactive, festival-inspired activations that spoke to a different communities of purpose pillar – from The Board Room complete with custom-built skate ramp to The Parlour which hosted a barbers and nail salon.

Inspired by a parkland space, an important feature of any local community, the keynote resembled the sloping hills of a park and took speakers into the centre of the room, creating an intimate vibe. It hosted the likes of Leigh Sales and Ros Harvey, founder of The Yield.

On conclusion of day two guests attended the Xerocon Festival, a highly shareable wrap party experience which paid homage to the much-loved boutique food and beverage festival format.