Award: CAMPAIGN CATEGORIES \ C02. Best Brand Experience - B2B

In 2019, we were engaged to help Google grow its brand awareness preference and adoption of their productions in China among local developers through Google Developer Days 2019 (GDD 2019). We centred the event on three key messages – “Faster, Efficient and Effortless”, showcasing Google-related technologies in a sandbox across multiple aspects that are relevant to the audience culturally, environmentally and sociologically. This helped to demonstrate how Google can help these developers be more successful in their creative journey. Over 50 sandboxes were featured in the product experience area, where each of Google’s technologies simulated real life examples of their usage. Our efforts for GDD 2019 resulted in 97.21% attendee satisfaction and 900% growth in online engagement, on top of other impressive results.