Award: CAMPAIGN CATEGORIES \ C02. Best Brand Experience - B2B

Twitter #Launch2020 was an event targeted at Marketers and Advertisers and focused on bringing the Twitter platform to life through an immersive and visual experience. The event took place at retro movie theatre ‘The Projector’ in Singapore. Over 200 guests from the marketing, advertising and media industry attended to engage in the world of Twitter. Influencers and industry leaders from across Asia were invited to speak and share their own stories and experience with Twitter, and how it played a role in shaping a movement or culture. The result? The event drove significant interest from advertisers and media agencies, and there was a positive change in perception of the Twitter platform. Feedback from attendees was resoundingly positive, with some describing it as “One of the best sharing sessions I’ve attended so far – powerfully delivered, just like Twitter.”