Award: CAMPAIGN CATEGORIES \ C02. Best Brand Experience - B2B

We used creative case demos to help SAP, the top enterprise application providers in the world, on rebranding in China. We duplicated SAP cloud customers’ departments in the SAP event. For example, we duplicated Coca-Cola’s finance department, to show how SAP cloud reformed its financial process. Therefore, the visitors could see the best cases of SAP cloud in the top enterprises and in the real contexts.

SAP has been in the progress of business transformation to cloud computing in China. However, Chinese customers and potentials hardly connect it with cloud computing solutions, but more with traditional enterprise software and solutions. In order to refresh the perception, a specific event is designed and delivered, within which creative demos are leveraged to show the achievements and the business values of SAP Cloud in a more approachable, impressive and friendly way.