ChinaJoy is Asia’s largest gaming event attracted 360,000+ players, exhibitors, industry professionals and general public. About 300 exhibitors including Tencent, Intel showcased 5,000+ digital entertainment products in an exhibition space occupying 170,000 sqm in Shanghai. For the second year, Ubisoft entrusted Freeman with driving an even bigger consumer engagement, better store sales, and higher media buzz. We previously set new milestones, generating an unprecedented level of online and offline engagement, as well as unprecedented store revenues for Ubisoft at ChinaJoy 2018. This year, we raised the bar even higher by creating a concept called “Live out your dreams with Ubisoft”. We turned Ubisoft booth into a stage for gaming fans, giving them a voice and a role to play in live shows, e-sports, and live streaming activities. Fan activation started online before the event and generated 65+ million social impressions and 1.5 million RMB sales revenue after the show.