Award: CAMPAIGN CATEGORIES \ C01. Best Brand Activation

CDIFS took a brave initiative to develop the untapped Tibet market. It introduced contemporary Tibetan artists, Tibetan pop duet singers & living lama to customers in Chengdu & nearby cities who always fascinated on Tibet’s mysterious culture. These influencers also became endorsers for CDIFS among Tibetans shoppers, plus business forums and experience exchanges were planned for premium targets. This campaign received results of 800 media reports nationwide, 5+ million brand mentions in Baidu, attracting 2.2 million visits, traffic growth of 122%, bringing in nearly US$50 million sales in just 17 days. Full-hearted promotions earned Tibet government’s trust, placed CDIFS ahead of competition among Tibetan customers.