The Porsche Experience Centre is a place where Porsche enthusiasts come to follow their passion for the brand. As the first of its kind in Asia, Porsche China wanted to ensure that its opening would be widely communicated to help drive visits and bookings. They were tasked to produce an over-the-top experience that would kick-off the brand’s 70 years anniversary celebration in China and generate social media buzz and media coverage online. They crafted a custom shadow dance performance that traced the story of the brand from the birth of the Porsche 356 to the opening of the Shanghai Experience Center. They featured the entire line-up of 911 models and 28 Porsche Carrera Cup race cars that took to the track for a finale and photo moment. The event was live streamed through a platform where viewers could pre-order exclusive experiences at the centre. They designed and produced an evening of VIP hospitality with sumptuous food, drinks, and entertainment with over a dozen experience touchpoints: racing simulators, signature walls, photo booths, and more. To help visitors find their way around, they helped design and produce an interactive mobile guide of the facilities.