SPORT b. inherits its own brand identities, while the simplicity, comfort and functionality are nicely preserved. Implementing the sharing idea of agnès b., SPORT b. is infused with the commitment to music and art. To strengthen the brand values, SPORT b. X ROC Graffiti Run 2018 is an action for the brand to build linkage to sports, meanwhile expanding cultural perspectives. It is also a preview to launch their very first modern functional outdoor wear – PURE LINE – an inspiration from running to be inherited in SPORT b. fashion spirit.
This month-long campaign Graffiti Run was co-organized by SPORT b. and RunOurCity in April 2018, leading people to explore the street art in Hong Kong. At every Tuesday nights of April, runners ran at Sham Shui Po, Wong Chuk Hang, Kwun Tong and Sheung Wan respectively, enjoying street-art tour which the lead runner introduced each graffiti and story behind while running the main roads and back alleys. The campaign attracted 400 runners and the beneficiary was Youth.ROC, a charity training programme which aims at training up students’ coordination, physical strength and confidence.