Award: CAMPAIGN CATEGORIES \ C27. Best Sports Event

A crossover event in the form of Sports Games competed among 150 young super stars, which to uplift spirit of young fans. Four Live Variety Shows were braodcasted to show the real life of players in the training camp, which created hot topics among the audience via social media. An offline comprehensive Sports Game including 8 sports categories involving more than 100 players was created to the audiences offline in gymnasium.

Revenue from on-demand + live streaming exceeded 100 million RMB.

3days LIVE broadcasting,Tencent video playback volume50.67 million.

The Index of WEIBO、WECHAT、BAIDU hits a new high .