Award: CAMPAIGN CATEGORIES \ C21. Best Media Event

Whether you are a K-pop fan, a true BLINK or none of the above, by now you would have heard of the BLACKPINK phenomenon that has captured the hearts of millions. We were tasked with conceptualizing, crafting and producing the shows of shows…The BLACKPINK Light Up the Sky documentary global press conference and global fan event. In the height of the pandemic, we show crafted two spectacular events remotely from Singapore with on-ground stars and crew in Seoul and New York City, for an unprecedented, highest attendance of online engagement ever, 90million + impressions and over 4M viewers live recorded for Netflix.