Award: CAMPAIGN CATEGORIES \ C13. Best Experiential Marketing

Amidst the global pandemic, Google’s annual Developer Summit in China adapted quickly to new circumstances. Launching virtually with the theme ‘Coding Never Stops’, the summit created an opportunity for millions of developers around China to interact and form a supportive community. The tagline, derived from Google’s core objective to encourage progressive growth amongst hardship, was presented via a unified Google identity.

At a time where COVID-19 has caused declining motivation and intense feelings of isolation, the summit promoted a spirit of continuity and served as inspiration for local developers through innovative technological breakthroughs, diverse and inclusive experiences, as well as immersive interactive programmes.