Award: CAMPAIGN CATEGORIES \ C33. Innovative Use of Virtual Platform (NEW)

The conceptualisation, strategy and design for a fully virtual employee experience for 10,000 staff is by no means a small feat but when you’re fortunate to be engaged with a client like Ericsson that wants to push creative and virtual boundaries – magic really can happen. This program had traditionally been executed within individual markets to celebrate and reward.

It was the first time that the market areas joined together for such an experience and was seen as a critical engagement piece for staff, after a year of separation and challenges. We created an event that was inclusive, engaging and also brought staff together to be a part of the experience itself all while utilising digital capabilities and broadcast prowess.

The results were more than rewarding with a very happy client, staff that felt heard and appreciated and fantastic memories that embody the spirit of the brand.