Award: CAMPAIGN CATEGORIES \ C31. Best Use of Technology

The Hong Kong Observation Wheel AR App is designed to enhance customer experience and create opportunities for brand activation.

The mobile app is the first of its kind – worldwide – to be developed for use on a rotating platform. This presented many technical challenges which required the collaboration and ingenuity of experts from around the world.

Through augmented reality, the app transports users back in time with layered digital visuals and interactive features. The free app connects users to the history and heritage of their surroundings while building affinity with the sponsor’s brand and deepening audience engagement.