Award: CAMPAIGN CATEGORIES \ C15. Best Gamification (NEW)

AN ONLINE LIVE INTERACTIVE GAMIFICATION EVENT CREATED FOR END CUSTOMERS

“Tencent Games” is the largest video game producer worldwide. How do we make it possible in June 2020, the heavily restricted pandemic period?

I speak, you listen? NO! YOU are part of the game! Joins us online!

We presented the new logo and the upgraded brand value “SPARK MOR”” through a dynamic arc-shape stage, which cleverly integrated all IP brands under the same umbrella. We flipped the event rundown into a gaming map with teaser engagement, high-tech delivery, culture integration, and many more.

We hooked up billions of customers through 4-layer interactive communication: online virtual event/MC navigation space/Upper KOL platforms/customers’ own hands. We invited all players to team up with friends to discuss and win attractive rewards & benefits. Pre-order made it possible to covert KPI right at the end of this 3.5hour online event.