Award: CAMPAIGN CATEGORIES \ C11. Best Digital Experience

Chengdu IFS (CDIFS), one of the top ten shopping mall in China, has had to shorten office hours in half for two consecutive months due to the coronary pneumonia epidemic. To pull in visitors and restore per-head spending levels, CDIFS installed larger-than-life uplifting surprises with WebAR and SLAM augmented reality.Through the creative theme “Fun in the AiR” voiced the contactless nature to overcome public concern on hygiene. As China’s 1st outdoor AR mall exhibition, CDIFS “Fun in the AiR” has created a sales miracle-YoY sales grew 113%,which is 124% of April’s retail sales average for all of China. And CDIFS not only achieved a significant increase in visitors and fans, which grew social fanbase by 110% , but also build firm relationships with tenants and attached 333 media, indicating campaign’s newsworthiness.