FWD Music Tour 2020 successfully accomplished multi-objectives including customer rewarding, the FWD Clarity launch, brand awareness reinforces, and audience engagements with maximum impacts at minimum costs, all in one event.
The event was designed not only to fulfill these business responsibilities but also to bring joy to people in times of pandemic. By exploiting music to convey the brand and campaign message, music-loving fans were turned into brand-loving fans. Despite the many challenges faced with tightened budget and safety regulations, the entire campaign was a huge success. By extending the event to online streaming platforms, the effectiveness of the campaign went beyond geographical and capacity limitations with millions of people around the country had fully celebrated living with music.