Award: CAMPAIGN CATEGORIES \ C05. Best Brand Experience - B2C

AN INNOVATIVE BRAND EXPERIENCE CREATED FOR END CUSTOMERS

“Game for Peace”, is one of the leading products in Tencent Games. Players transform themselves into special forces and form teams to enter the virtual world for adventurous and strategic competitions. Therefore, SOCIAL INTERACTION is the core strategy to build on.

“A GIGANTIC AIRCRAFT ON AN ISLAND”, through selecting the unique element combined with the existing location of TGC Hainan Island 2020, “PEACE CLUB” IP Pavilion stood out among all IP brands.

Time travel in a glimpse! We took all players from the virtual world back to reality through multiple high-tech activities, NPC-cosplayers engagement, goodies & rewards, and many more social parties. We have presented a live evening concert cross-branded with one of the popular TV shows “The Coming One”. We conceptualized all parts according to the aesthetics of the young customers to enhance further customer loyalty. Surprises all day and night!