Award: CAMPAIGN CATEGORIES \ C04. Best Brand Experience - B2B

Think Games is in the business of growing game development companies. So we came up with the idea to gamify the entire online event experience for our audience to play through and gain insights, knowledge, and even rewards – just like the games that our users’ create!

By pivoting Think Games online, we knew we would lose a crucial engagement ingredient – China Joy’s vibrant gaming environment. One of the biggest attractions of attending China Joy was to be surrounded by the buzz and excitement of games. With this in mind, we knew we had to create an online experience that had the same intensity and exhilaration for our target audience who lived and breathed games.