Award: CAMPAIGN CATEGORIES \ C01. Best Arts & Cultural Event (NEW)

To promote Zhejiang’s cultural and tourism resources overseas and enhance the awareness and influence of the brand “Picturesque Zhejiang”, we organized an event — A Show to the World: Picturesque Zhejiang exhibition week of dynamic Zhejiang culture and tourism.

The main purpose of the exhibition is to promote the cultures, poetry, and paintings of Zhejiang by telling the story of Zhejiang, spreading the voice of Zhejiang, and show the spirit of Zhejiang to the world. Welcome the world’s participation is the core idea of this event which can be experienced by Zhejiang’s scenery 4D film, interactive with intangible cultural heritage, cultural creation display, and international artists’ showcase about Zhejiang. The exhibition was showcased both online and onsite from an international perspective.