Categories 2022

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  6. 2022

  • C01. Best Arts & Cultural Event

    This award celebrates the best event in arts and culture including art events, exhibitions, gallery, theatre, music concerts, artistic competition etc. This can be virtual events, festivals, and fairs.

  • C02. Best Audio Visual

    This award recognises the best audio and visual solution which has visually enhanced the event to engage the audience creatively and innovatively that delivered a unique experience to the audience.

  • C03. Best Brand Activation

    This award recognises the most effective, attention-grabbing brand activation that demonstrates relevance, creativity, and audience engagement. This may include but is not limited to product launch, social media activation, virtual event, etc.

  • C04. Best Brand Experience - B2B

    This award recognises the events with a commercial purpose targeted to business customers/trade partners. How brands use technology to offer unique and immersive digital experiences interacting with their audience through creativity and engagements.

  • C05. Best Brand Experience – B2C

    This award recognises a brand or an agency that has achieved the brand’s objectives and delivered the best consumer experience that surpassed all expectations.

  • C06. Best Business Solution

    The category emphasises how business objectives are met through understanding the brand's challenges and how were these outcomes as well as how the event was delivered including pre-event research, creativity, and innovation in content, logistics, and post-event analysis.

  • C07. Best Content Marketing

    This award recognises the best content-driven campaign or event of a larger campaign that demonstrated how the content was infused throughout the campaign or specific events, and evidence that it had a positive and tangible effect on the audience’s experience.

  • C08. Best Corporate Event

    This category recognises an outstanding corporate / business event that effectively engaged with its audience that achieves business core objectives including on a virtual platform that offers a unique online experience.

  • C09. Best Cost-Effective Event

    This award will celebrate the most cost-effective event held. Entrants will require to provide the overall breakdown cost to create a high impact and deliver great results on a relatively low budget.

  • C10. Best Creative Idea

    This award recognises an outstanding event that was creative and innovative. Entries to demonstrate how the event engaged with its audience using innovation, visual design, entertainment, and use of technology.

  • C11. Best Digital Experience

    This award recognises the best event/ campaign that reached its target audience effectively and conveyed the organisation’s message through digital platforms such as social media, live feeds, Extended Reality (AR/VR/MR), and more on any interactive platforms enhancing customer experience.

  • C12. Best Engaging Event [NEW]

    This category recognises any type of event that reached an exceptional level of audience engagement. Entry should demonstrate creativity, innovative tactics and showcase the diversity of engagement options that helped enhance the level of audience interaction. Results should include engagement strategy, key metrics, and KPIs against the client objectives.

  • C13. Best Event Production

    This award recognises the most creative and outstanding production of an event that resulted in high audience engagement and meeting business objectives.

  • C14. Best Experiential Marketing

    This award recognises the event that creates best brand experience through technology, innovation, and creativity to meet core business objectives and audience engagement with fully immersive experiences bringing brands to life and interact directly with the target audience.

  • C15. Best Game Changer

    This award recognises the most outstanding event and best brand experience that demonstrated the game-changing experience. Provide elements of innovation and differentiation, showing how it is out of the box or a step above the rest.

  • C16. Best Gamification

    This award recognises the best gamification which offered the experience that enhances engagement, interaction, and loyalty to the brand within any type of event that describes the challenges, strategies, and innovation that influence behavior, create brand awareness, and incentivize customer engagement.

  • C17. Best Health & Wellness Event

    This award recognises the event that promotes health, work-life balance, and overall well-being that drives brand awareness and increases customer engagement which inspires and educates in cultivating better health and well-being.

  • C18. Best Hybrid Event [NEW]

    This category recognises the most immersive event experience through a perfect mix of virtual and live event elements. Entries should demonstrate the level of personalised experience, seamless integration of technology that facilitated participation between live and virtual audiences, whilst remaining true to its authenticity and the creative ideas in achieving the business objectives.

  • C19. Best Incentive

    This award recognises Corporate related events/activities that are intended to reinforce the relationship or achievement of specific goals and serves as a reward with customers, employees, or partners. You can include incentive which addressed the needs and support to employees/ customers during the pandemic and how this elevates morale and improve productivity.

  • C20. Best Integrated Marketing

    This award recognises the best brand experience that effectively engages their consumer markets through an integrated marketing strategy that utilised at least three channels and how these were skillfully deployed to reach the brand’s strategy and objectives.

  • C21. Best Launch

    This category is awarded to the event that first launched, re-launched, or repositioned a product or service. Entries that demonstrate the innovative approach and evidence of seamless execution and how the creative ideas achieving core business objectives.

  • C22. Best Live Event

    This award celebrates the most innovative live (face-to-face) event. Evidence of how you executed a hyper-creative and high-tech event that engaged audiences before, during, and after the final act. Show how you transformed a mundane space and/or conventional program to create an exciting and memorable experience for all.

  • C23. Best Live Streaming Experience [NEW]

    This category recognises the best live-streamed event that broadened the level of engagement through utilising technology, and effectively leveraged platforms to help enhance the overall experience. Entries should include clever marketing strategies, demonstrate seamless execution, and showcase success through measurable engagement rates, impact, and ROI.

  • C24. Best Media Event

    This award recognises media or press-related events targeted to journalists, bloggers, and/or influencers. Event with measurable results that amplified the brand’s presence and how the media is immersed in a brand experience.

  • C25. Best Outdoor Event

    This category is awarded to all type of events which uses the outdoor environment for large scale or small pop-up style. Any activities/events or as part of a wider integrated campaign to help brands increase brand awareness, help clients to engage their target audience and attract sponsorship.

  • C26. Best PR Stunt

    This award recognises the most creative, out-of-the-box piece of marketing designed to generate buzz and get people talking. Entries demonstrate clever marketing strategies to gain brand exposure, customer loyalty, and public awareness.

  • C27. Best Public Event

    This award recognises events with significant contributions in promoting the public events from creating awareness about a special cause, entertainment, performance, and how you contribute to social and cultural cohesion, diversity, and cultural development.

  • C28. Best Retail / Mall / Pop Up Event

    This award recognises the best event setup inside a mall and/or retailer environment including pop-up shops, e-commerce platforms, showrooms that creatively engaged shoppers through activities or programs.

  • C29. Best Sponsorship

    This category recognises both the planning and execution of sponsorship activities and PR support to leverage that sponsorship and how the event met the brand’s objectives and drove customers' engagement and experience.

  • C30. Best Sports Event

    This award recognises the most creative and effective live (face-to-face) sports/e-sport event including but not limited to competitions, tournaments, sports activities, and gaming, etc.

  • C31. Best Sustainability Award

    This award celebrates sustainable initiatives that best implemented the strategy into an event as well as raising awareness of sustainability. Entries should show how they generated a long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.

  • C32. Best Trade Show/Exhibition/Conference

    This award recognises the most innovative and seamlessly executed event to meet core business objectives with effective communication, engagement, and outstanding experience across the entire event journey. Entries to include event budget and critical path or proof of production components and how this was managed.

  • C33. Best Use of Influencer

    This category awards the most effective use of KOL/influencer to raise brand awareness and demonstrated exceptional results. Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

  • C34. Best Use of Technology

    This award celebrates the effective use of technology that successfully leveraged technology to create a positive impact. Entries that demonstrate how you have incorporated the technological innovations to create buzz, deepen audience engagement, and improved customer experience.

  • C35. Best Virtual Event Experience

    This award celebrates the most interactive virtual experience recognizes the best virtual/hybrid event including festivals, entertainment, training workshops, webinars, virtual conference/trade show.

  • C36. Innovative Use of Virtual Platform

    This award recognises the best virtual/hybrid event that was hosted on single or multiple platforms incorporating innovative technology.

  • AG01. Best Boutique Agency

    This award recognises the small-sized agencies which have managed to deliver exemplary results and have shown considerable success. Open to agencies with no more than 20 staff, limited to independent agencies only and any start up with a minimum 24-months in operations.

  • AG02. Best Brand Experience Agency

    This award recognises the agencies for providing the best event/experiential marketing solutions and specialising in comprehensive brand building and creation for the brands, their customers, and employees in providing an exceptional brand experience for end-user.

  • AG03. Best Event Organiser (NEW)

    This award recognises event organisers who have excelled and set the benchmark for the industry. Entry should demonstrate how the team delivered a truly unique experience for the audience, showcased creative solutions with faultless execution, and in line with the client objectives.

  • AG04. Best Event Product/Service (NEW)

    This category recognises all types of robust products or services implemented and used to maximise value, functionality and substantially elevated the experience and scaled up event capabilities. This includes and is not limited to physical products and solutions such as APP, platform, software, and AV system.

  • P01. Agency Head of the Year

    The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

  • P02. Event Strategist of the Year

    This award recognises the best agency or in-house professionals who have strategically implemented solutions through innovation, creativity, and technology.

  • P03. Best Event Marketing Team

    This award celebrates the best teamwork before and during the event that resulted in brand recognition, customer engagement, achieving business objectives, and ROI.

  • GP01. Best of Brand Experience

    This category cannot be entered directly and is applicable to brand campaigns only. Judges will decide and present this ultimate accolade to the entry which obtains the highest aggregate score allocated as per our points below. A minimum of two (2) wins of the same campaign is required to be eligible.

Contact Us

Zamir Khan

Group Head of Awards Events

General Award Enquiry

Event Marketing Awards Team

Kaling Man

Senior Awards & Events Manager

Gareth Scott

Commercial Director SEA