Award: CAMPAIGN CATEGORIES \ C21. Best Production

As the first brand to break the boundaries of sports and establish an offline activation of this magnitude with creative sports at its heart, adidas “Republic of Sports” brought a creative and exciting sporting spirit to the Chinese public for a third consecutive year, with a new theme, “Creators in Progress”. Throughout the two-month campaign, adidas core products provided sports enthusiasts with access to different types of sports, giving them an immersive multi-sensory experience to inspire them to enjoy the summer to the fullest. adidas ambassadors from different fields came together to enjoy the various events, leading the sports lovers all over the country to experience creativity in sports. The rich timetable of activities included fitness classes, runs, football matches, indoor rock climbing, basketball competitions, hype events as well as interactive experiences and retail activations. This experiential activation campaign truly encouraged everyone to get involved in sports and reap the benefits that all sports bring.