The insurance industry is highly competitive in Hong Kong. Maintaining brand awareness and engagement with consumers are crucial for people to relate and remember the brand in order to increase usage. Hence, aiming to own a talk-of-the-town event, to reignite Hong Kong people’s passion towards sports and push it beyond their limits, they have held the outdoor event at the Central Harbourfront event space – FWD MAX Limitless Challenge. The event would be able to raise public awareness thus help further tap into Hong Kong people and extend their member base for further engagement.
To attract most of the Hong Kong people so that they can drive extensive acquisition for FWD MAX, apart from the local elements introduced to the obstacles prepared by the event organizer and instead of simply sponsorship, they extended the event to the mass apart from sports-lovers and wrap it as a carnival by bringing in kids zone with inflatables, mini race, various music shows and performances, celebrity race, food and beverages, as well as a VIP lounge to serve their valued customers and MAX members. Moreover, they have also invited Special Olympics to form a team with FWD colleagues to cover the CSR aspect, too.