Award: CAMPAIGN CATEGORIES \ C15. Best Brand Experience - B2B

With billions of Google searches happening every day, Google Search advertising is a powerful tool that can connect brands to potential customers and drive them to action.

However, the key challenge with Search advertising in Indonesia is its technical complexity and a lack of understanding on how to measure success from a Search campaign. It is critical to address this and educate the advertiser in order for them to utilize Search in growing their business.

In collaboration with Google Indonesia, they conceptualized and created an event that encapsulated the innovative nature of Search and its ability to support business objectives. Search Unboxed was a unique event that educated clients and agencies on Search’s capabilities through fun, experiential activities and workshops specifically tailored for each client. These were executed in a gamified bus experience that went on roadshows to client offices.

Search Unboxed was a qualified success — armed with a stronger understanding of how Search can work for their business and clients, agencies increased their investment. Compared to their pre-event spend, clients were now spending on Search with increases of up to 3x. Client sentiment towards Search was also greatly improved, with 86% of participants now keen on implementing Search.