Award: CAMPAIGN CATEGORIES \ C08. Best Brand Activation

Glittering galas lit up Morpheus hotel at City of Dreams as A-listers gathered to celebrate the grand opening of the architecturally stunning hotel designed by the late Pritzker Prize-winning architect Dame Zaha Hadid on June 15 & 16, 2018. Dubbed the ‘Icon of the New Macau’, Morpheus is the cornerstone of City of Dreams’ highly anticipated Phase III development. It has been described as “The Icon of the New Macau” and is the first hotel brand to be wholly developed and created by Melco. It sets a new benchmark for ultra-luxury hospitality in Macau, and features a spectacular collection of “world’s first” including the world’s first free-form exoskeleton high-rise architectural structure, the first spa concept in the world to feature a Snow Garden with real snow and the world’s first hotel to feature an entire floor dedicated to legendary chef Alain Ducasse, with two Ducasse restaurants and a bar. The whole launch event generated 420 news clippings in international, regional, Hong Kong, Macau and China media; PR value worth over HK$ 54,052,207. Morpheus at City of Dreams also made the list of TIME magazine’s “World’s Greatest Places 2018 just two months after the opening.