Spinal Muscular Atrophy (SMA) is the most common hereditary cause of infant death worldwide. However, most of the people had never heard of the term of SMA in Taiwan.
Therefore, they created the exclusive gesture of “Angels with Hidden” as the element of running PR on social media. Cooperated with the Taiwan Child Neurology Society, the Taiwan Spinal Muscular Atrophy Families, medical experts, and celebrities to kick off a series of PR program in order to arouse public concern regarding SMA disease.
They invited Taiwan Spinal Muscular Dystrophy Association to join the game and enable SMA patients to be the VIP to throw out the ceremonial first pitch. The “Angels with Hidden Wings” gesture was brought into the stadium, and the audience on the scene were invited to participate in sharing the gesture.
They also launched SMA microfilm “Will to Fly”, documentary film “One Step to Dream” and promotion videos. It aroused public awareness of SMA disease, highlighting the predicament that no medical treatment is currently available for SMA patients in Taiwan.