Award: CAMPAIGN CATEGORIES \ C04. Best Trade Show/Exhibition/Conference

THE DINOSAUR HUNT was an honest-to-goodness Jurassic exhibition located at and created by Studio City Macau, one of the largest integrated resorts in Asia under MELCO Resorts & Entertainment. The property was transformed into a prehistoric world filled with highly realistic dinosaurs, transporting guests millions of years back in time. There were prehistoric-sized dinosaurs, six interactive multimedia experiences, social media game and daily HK$1 million lucky draw that took the exhibition to a completely new level in Asia and redefined a “must see – must experience” leisure and entertainment destination in the region. The exhibition also achieved multiple significant accomplishments: 10,000 extra visitor per day, over 13,000 WeChat new followers, media covering 123 news clippings, social media posts generated over HKD$12,097,473 (around USD$1,544,270), media value and HK$57,748,093 (around USD$7,371,677) impressions in Mainland China, Hong Kong and Macau markets. It was one of the largest exhibitions in town to start 2018.