Xero had three key objectives in mind for Xerocon Brisbane: to create an inspirational and educational experience that would encourage networking. Xero selected INVNT to produce, manage and design all aspects of the event.
As a tribute to the ‘sunshine state’ they devised a Miami theme for the main event, which spanned four of the Brisbane Convention & Exhibition Centre’s halls, and they partnered with Fenella Kernebone, the head curator of TEDxSydney to curate the guest performance and speaker program.
For the 3,000+ person capacity keynote they created a custom-built stage that was ‘in the round,’ and lowered in an X-shaped lighting installation to create individual breakout stages – ensuring a unified atmosphere.
Day one of the event concluded with networking drinks, where they flew Lionel Cole in from Los Angeles, who performed live with Song Division.
They hosted a ‘Brisvegas’ themed wrap party, which was inspired by the event’s host city. Held at theatrical night club Cloudland, the party comprised five themed rooms.
Xero exceeded its event goals, with results including attracting over 3,300 guests, delegate satisfaction was recorded at 8.3 out of 10, and the #Xerocon hashtag saw 6.3K mentions and 30.3K engagements on social media.