This award will celebrate the most effective, attention-grabbing brand activation.
Judges will be looking for relevance and creativity. Please include information on the aim, size of the event and whether it stood alone or was part of a larger campaign.
Events with a commercial purpose targeted to business customers/trade partners, such as launch events, congress/conference, incentive, etc. delivered a business-focused experience that surpassed all expectations.
Demonstrate how you connect and engage the audience. How you brought core elements of a marketing campaign to life, reaching business objectives through creativity and engagements.
This award recognises brand or agency that has achieved the brand’s objectives and delivered the best consumer-facing experience that surpassed all expectations. Events targeted to the final consumer, such as launch events, road shows, celebrations, public events, etc.
Judges will be looking at how you connect the audience and engage them and how the campaign engaged with audience, activation and meeting business goals.
This category emphasizes on how business objectives are met through understanding client’s challenges.
Evidence on how the event was delivered, pre-event research, creativity and innovation in content, logistics and post event analysis. How did the event help deliver on the business challenges and how were these overcome?
This category recognizes an outstanding corporate / business event that effectively communicates to its audience.
Judges will look for evidence that achieves business core objectives, reaching target audience.
This award recognizes outstanding creative event including brand experiences and industry showcases and events.
Judges will be looking for how theming, design, entertainment, catering, lighting, innovation and use of new technology. Feedback and experience from clients and guests.
This award recognises the best event/campaign that reached its target audience effectively and conveyed the organisation’s message through digital platforms enhancing customer experience.
Judges will look for effective use of digital tools/platforms and applications. How the campaign best integrates digital elements into the live experience through social media, live feeds, VR or gaming etc.
This award recognises the best brand activation and event experience through technology, innovation and creativity.
Judges will look for creative idea, execution and overall marketing strategies to meet core business objectives and engagement of the target audience with fully immersive or interactive experiences.
This award recognizes the best event, brand experience that changed the face of live events. Demonstrate what the game changing experience/innovation consisted of, every element which added to the overall outcome.
Judges will look at element of innovation and differentiation, showing how it is out of the box or a step above the rest.
This award recognises Corporate events that intended to reinforce the relationship or achievement of specific goals and serves as a reward with customers, employees or partners. The event can be team building, rewards, recognitions, loyalty programs, corporate parties, retreats, incentive trips etc.
Judges will look for creativity, fun and enjoyable components. How it achieved its core objectives and demonstrated both creativity and effectiveness with proven ROI and how it engages and inspires to boost morale and loyalty.
This award recognises the best brand experience that effectively engage their consumer markets through an integrated marketing strategy that utilised at least three channels including PR, digital, advertising and social media. Judges will be looking at how the channels were skillfully deployed to reach the brand’s strategy and objectives.
This category awarded to the event that first launched, re-launched or repositioned a product or service. Judges will look at evidence of seamless execution, engagement of target audience through social and digital platforms and demonstrate how the idea achieving core business objectives.
This award celebrates the most innovative live event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act.
Show how you transformed a mundane space and/or conventional program with technology, art and live performances to create an exciting and memorable experience for all.
This award recognises events specifically (even if not exclusively) targeted to journalists, and/or bloggers and influencers such as media or press event that was most creative in the invitation process and was effective and seamless in its execution and presentation.
Judges will look at measurable results and media take up as a result of strong media coverage.
This category is awarded to event that uses outdoor environment for arts, music/film festival, sports, carnivals, large scale or small pop-up style which is designed as its main focal point or part of a wider integrated campaign to help brands increase brand awareness, help client to engage with target audience and attract sponsorship.
This award recognises the most creative and outstanding production of an event.
Judges will look at how you demonstrate and how you were instrumental in the building and designing of stages and go above and beyond the call of duty.
This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.
Judges will be looking at how you demonstrate measurable results and increased public awareness.
This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.
Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.
This award recognises the best event setup inside a mall and/or retailer environment including pop-up shops, showrooms that creatively engaged shoppers through activities or programmes. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.
This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship. Judges will look at how the event met the brand’s objectives and overall planning and execution.
This award recognises the most creative and effective live sports, e-sport and fitness event including but not limited to competitions, tournaments, game including sport activities and other sporting events.
Judges will look for creativity, effectiveness and seamless execution. Entries should include tangible evidence to demonstrate how it enhances the event and create a strong connection with the audiences.
This category open to agencies, organizer, suppliers or venues, celebrates sustainable initiatives with the sustainability measures. The long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.
This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.
Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.
This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.
Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.
This award will be given to a company that has effectively used the latest technology to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event.
Judges will be recognising an outstanding achievement or innovation in the use of technical production or technology for an event or events.
This award recognizes the team that provide professional and quality audio visual or sound, projection and innovative lighting services. This category is an opportunity for the professional teams who are experts to showcase the experience, creativity and budget management. Judges will be looking for evidence of innovative solution to enhance the quality of the project / event and management from start to finish of project.
Open to all production management companies or event production houses. This category recognizes how the space and programme has been transformed with technology, art and creation to deliver an exciting and memorable experience.
Judges will look for how the incorporated technological innovation created buzz and deepened audience engagement. How you demonstrate you were instrumental to the build and design stages and go above and beyond.
This award recognises best agency or in-house professionals or team with excellent performance working efficiently and effectively with outstanding results during the eligibility period. Judges will look for individuals or teams that can demonstrate innovation, skills and enthusiasm in bringing contribution to the agency and client with proven ROI.
The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.
Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the industry in his or her market.
This category recognises the best industry supplier who has demonstrated innovative, providing any kind of experience, products / equipment / entertainment or activity for clients within the Events industry. Judges will consider achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.
This award recognises the agencies in providing the best event marketing or experiential marketing solutions. Judges will look into achievement, business growth, client relationships and staff retention. How the agency has played a positive role in advancement and reputation of the industry.
This category cannot be entered directly and applicable to brand campaigns only.
Judges will decide and present this ultimate accolade obtains the highest aggregate score from points allocated for all of the Campaign categories.
•Points allocation as follows: Gold – 10 points; Silver – 8 points; Bronze – 6 points